The key to a successful career in music is your fans. Without them, you might have great music, but you’ll have no career. The business of music is all about your fans. Success requires two things: a strong fanbase, and a way to effectively communicate with them.
These days the fans are all spread out and it is becoming increasingly difficult to cut through the noise and be heard. You’ve got fans on Facebook, Twitter, Reverbnation, and elsewhere. How can you keep up with it all and make sure they all know about your upcoming shows and new recording?
Email marketing is the best way to communicate with your fans, sell more tickets, more music, and more merchandise. If there is one key to making it in today’s digital world, email is that key.
Email moves the conversation about your music to a more personal space – the in-box.
Email is amazingly cost-effective, and gives you a direct line of communication with your fans (customers). With email you can talk with your fans about your music in an environment where they can hear you without the background noise of social buzz. Email turns conversation into commerce.
How do you build a solid email list?
Wasting people’s time, filling their in-box with junk, and generally annoying them, won’t work. Don’t spam your fans!
What works is a value exchange between you and your fan. They give you their time and attention. You give them high quality content they actually want. Good email content deepens your relationship with your fan and increases their engagement with your music.
When your fans know your email content is valuable, they’ll sign up, and they’ll tell others about it.
Here’s a free ebook that will help you grow your fan email list, and improve the quality of your conversations:
Amplify Your Email List: 14 Creative ideas to help you grow your fanbase
- Get more fans signed up
- Keep them signed up
- Increase referrals
- Improve engagement
- Build fan loyalty and excitement
- Boost sales
Get this ebook (and more) free!
- Amplify Your Email List: 14 Creative ideas to help you grow your fanbase
- Exclusive content for email subscribers only
- Weekly email updates with links to the newest articles, case studies, and valuable tips and ideas